SEPTEMBER 9, 2015 Decatur, Ala. – Tigers for Tomorrow, located in Attalla, Alabama, has been

named the Shining Example Travel Attraction of the Year by the Southeast Tourism Society (STS).

The award was presented during the fall meeting of the STS in Charleston, West Virginia.


Located on 140 acres in Attalla, Alabama, Tigers for Tomorrow is a non-profit 501(c)(3) exotic

animal park and rescue preserve where over 140 animals including tigers, mountain lions,

African lions, bears, wolves, and black leopards call home. A no-kill facility, Tigers for Tomorrow

is known worldwide and accepts animals from all over the world that may not otherwise have

a home and eventually be put down.


“Tigers for Tomorrow feels very blessed and excited to be receiving the Travel Attraction of the

Year award, especially with our ten year anniversary of moving the preserve to Alabama just a

few months away,” said Founder and Executive Director Susan Steffens. “We would like to thank

the Alabama Mountain Lakes Tourist Association, our staff, volunteers, interns and our

supporters who have all helped us develop the preserve into what it is today,

a full scale environmental education center and home to 87 predators and 150 animals.”


According to Steffens, the facility is not a zoo but a last stop preserve. The animals that come to live at the facility remain there for the rest of their lives. Over 10,000 visitors, primarily from the Southeast region, visit the facility each year and almost every one leaves with a lasting impression of either the animals or of the dedicated staff and volunteers whose love for the animals is apparent in their actions and words. A reoccurring theme is evident in the many testimonials and include “it was a memorable trip,” “the staff truly love the animals and care about their well being,” “a place worth visiting run by people who really care about these beautiful creatures,” and so on. Some comments found on include “Worth the drive,” “Wonderfully educational tour,” “Unbelievable up close and personal encounters,” “Fantastic experience,” and “Just a blessing to have this type of place.”


Field trips are also an integral part of their business with hundreds of school children visiting the facility each year. Representatives from Tigers for Tomorrow are very involved with the community and each year visit local schools to educate students on wildlife. One local school raised funds to help offset the costs with rescuing a lion from Guatemala.


“Since relocating the preserve to northeast Alabama, Tigers for Tomorrow has been fortunate in that through our gate have walked people from all around the world. They have learned about animals both captive and wild, and how important it is to care for our world. I would like to thank all those involved in Tigers for Tomorrow for without them we would not be where we are today. Most importantly are the animals that need to be thanked, for through their lessons, we all learn about caring for our world,” stated President and Director of Animal Care Wilbur McCauley.

Founded in 1983, STS is dedicated to the promotion and development of tourism in its member states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. The membership includes state travel offices, attractions, hotels, motels, resorts, convention and visitor’s bureaus, airlines, bus companies, car rental agencies, newspapers, magazines, and other travel-related organizations. Each year, STS presents Shining Example Awards in 13 categories to honor exceptional leadership in the travel industry. The 2015 Shining Example Awards program was part of the 32nd annual STS fall meeting held September 8-10 in Charleston, West Virginia. For more information, visit  


About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals.  Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston.  Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting  



Untamed Mountain

708 County Road 345     Attalla, AL  35954


Tigers For Tomorrow is a non-profit organization

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